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Directorate of Marketing and Resource Mobilization

The Directorate of Marketing and Resource Mobilization (DMRM), formerly known as Directorate of Institutional Advancement (DIA) was created in 2009, is mandated to be a prime agent in organizing support for University activities from Donors, Philanthropic Foundations, Friends, Corporations, Government Policy Makers, Alumni, Media and Council Members.


The functions of the Directorate are:

  • To develop strategies, including prospects for the mobilization of financial resources for the advancement of the University.
  • To develop strategies for publicity and branding of the University.
  • To monitor and evaluate the effectiveness of marketing interventions.
  • To advocate on behalf of and enhancing the marketing of the University locally and internationally.
  • To provide guidelines on the maximization of income and cost-cutting interventions of the University, among others.

Quality Objectives

  • Increase the University revenue generated from the University Giftshop and University Bookshop by 15% annually.
  • Increase Egerton University Alumni (EUA) membership by 15% annually.
  • Enhance internal and external communication by producing University newsletter (Newslink) twice per year.
  • Market and publicize the University at least twice every year through print and electronic media.
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