Njoro, August 22, 2025
Egerton University welcomed its incoming first-year students with an inspiring address from Prof. Nzula Kitaka, Director of Marketing, Communication and Resources Mobilization urging students to seize every opportunity for growth, discovery and achievement during their time at the University.
Prof KItaka said Njoro Campius, has a rich history and beautiful surroundings that offers a conducive environment for learning and innovation. And that, Egerton University was not only nurturing students academic talents but also character and resilience that will serve them beyond graduation.
Professor congratulated the new students on joining an Institution with a strong tradition of excellence, innovation, and leadership. She then outlined the mandate of her Directorate, which comprises four departments; Resource Mobilization, Communications and Marketing, Alumni Relations, and the Gift Shop & Branding Unit.
Students were told that Egerton University’s name, logo, and brand are legally protected under Statute 59, and cautioned that unauthorized use constitutes a serious offence with disciplinary and legal consequences. she stressed that they were now ambassadors of Egerton University and cited examples of student participation in the just-concluded Kenya National Research Festival and the Run for Mau Cross Country.
Professor added that her Directorate also engages students directly including supporting Clubs and Associations with branding for visibility but cautioned them against negativity online, saying that employers often review a graduate’s digital footprint.
“When you post negativity about your university, you don’t just harm the institution you harm yourselves,” she said. Instead, she encouraged students to highlight their achievements and positive stories, reminding them that “Egerton’s brand was their brand.”
She told them to resist the temptations of alcohol and constant social media indulgence but build a commitment for personal and professional growth during University and life beyond. Excessive social media can expose students to cyberbullying or inappropriate content that can distort their smooth learning.
Prof Kitaka called on the students to embrace a campus culture of sobriety and digital mindfulness; participate in campus activities, set long term goals and stay clear of drug abuse and social media distractions.
