On 14th-15th September 2021, the Jobs Open to the Youth (JOY) Project was launched at Egerton University’s CoELIB Centre attracting over 200 participants both physically and on online streaming platforms. The Project will boost rural youth empowerment and decent employment opportunities in Kenya and Cameroon. This will be attained through the provision of innovative financial and non-financial services through Integrated Agribusiness Hubs in Nakuru, Kakamega, and Kilifi Counties.