The TAGDev 2.0 Program at Egerton University and Coelib Media have partnered producing an agricultural film ‘Seeds of Change’. This cultural drama short film showcases the transformative impact of the two centers of excellence, focusing on youth empowerment, agribusiness, and the inclusion of Persons with Disabilities (PWDs) in the agrifood system. The film is expected to serve as an advocacy tool, inspiring more young women and men to embrace agripreneurship while influencing policy formulation towards inclusive agricultural development that embraces traditional crops like cassava while aiming to de-maize Kenya.
Ian Kamau, the film director ,guiding the cast during the production process
The Seeds of Change film brings to light the innovative interventions spearheaded by the TAGDev Program in agribusiness and skills development. By leveraging higher education as a catalyst for agricultural transformation, For the period between 2023-2033, the program aims to skill 10,500 youth, create 25,000 jobs for young women and men and impact 68,500 farmers, with a deliberate effort to ensure at least 10% of these participants are Persons with Disabilities (PWDs) and 25% are refugees and internally displaced persons.
TAGDev 2.0 Program, in partnership with CoELIB Egerton, is supporting young creatives at Egerton University, under the TAGDev Incubation hub in developing films showcasing technologies advancements, value addition, youth empowerment, and entrepreneurship. Through storytelling, these young innovators are championing transformative ideas to inspire change and drive growth in the agrifood sector. CoELIB Media, a dynamic media and film production unit within Egerton University’s Centre of Excellence for Livestock Innovation and Business (CoELIB), played a major role in the production of Seeds of Change film. With a strong background in digital storytelling, CoELIB Media utilized its expertise to craft a compelling narrative that not only highlights the success of TAGDev’s interventions but also brings to life the real stories of young agripreneurs and farmers whose lives have been transformed.
The film Seeds of Change explores several key themes central to TAGDev’s mission, including youth skilling and agribusiness development, the inclusion of Persons with Disabilities (PWDs), interventions in the cassava, potato, and dairy value chains, and university-led innovations. It showcases how TAGDev 2.0 program has supported young entrepreneurs in agriculture through capacity building, funding, and mentorship while highlighting deliberate efforts to ensure PWDs actively participate in agribusiness, education, and policy engagement. Additionally, it illustrates how these agricultural value chains contribute to food security, economic empowerment, and sustainable livelihoods and how higher learning institutions, in collaboration with stakeholders in industry, are driving innovation and technology adoption in agriculture.
Through this strategic collaboration, TAGDev 2.0 Program and CoELIB Media have successfully amplified the program’s impact, ensuring that the voices of young agripreneurs and PWDs are heard.
