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Prof. Josiah Ouma Omolo, PhD
Prof. Josiah Ouma Omolo, PhDDirector - DMRM

Directorate of Marketing and Resource Mobilization

The Directorate of Marketing and Resource Mobilization (DMRM), formerly known as Directorate of Institutional Advancement (DIA) was created in 2009, is mandated to be a prime agent in organizing support for University activities from Donors, Philanthropic Foundations, Friends, Corporations, Government Policy Makers, Alumni, Media and Council Members.

 

The functions of the Directorate are:

  • To develop strategies, including prospects for the mobilization of financial resources for the advancement of the University.
  • To develop strategies for publicity and branding of the University.
  • To monitor and evaluate the effectiveness of marketing interventions.
  • To advocate on behalf of and enhancing the marketing of the University locally and internationally.
  • To provide guidelines on the maximization of income and cost-cutting interventions of the University, among others.

Quality Objectives

  • Increase the University revenue generated from the University Giftshop and University Bookshop by 15% annually.
  • Increase Egerton University Alumni (EUA) membership by 15% annually.
  • Enhance internal and external communication by producing University newsletter (Newslink) twice per year.
  • Market and publicize the University at least twice every year through print and electronic media.

Members of Staff at DMRM

S/No.

Name

Designation

Department

1.

Prof. J. O. Omolo       

Director

DMRM

2.

Ms. Mary Kandie

Assistant Registrar

Director’s office

3.

Ms. Serah Njambi

Secretary

Director’s office

4.

Mr. Lymtus P. Kemboi

Clerk

Director’s office

5.

Ms. Jane C. Sigira

Messenger/Cleaner

Director’s office

6.

Agnes Mwangi 

Manager Communication and Marketing
7. Peter Inziano Kiganda  Webmaster Communication and Marketing
8. Stephen Thuku  Technical Assistant Communication and Marketing
9. Masaya Hillary Chakava Coordinator Alumni Relations Office

10.

Mr. Joseph G. Kunyua

Clerk

 Alumni Relations Office

11.

Mr. Isaac M. Mutua

Clerk

University Bookshop

12.

Ms. Elizabeth  A.

Onywero

Clerk

University Bookshop

13.

Mr.  John Maina

Driver

Director’s office

14.

Mr. Paul A. Akuku

Designer/Artist

Gift Shop

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